As the key to expression and the conduit for discussion, the importance of words cannot be understated.
Amongst other things, this blogging exercise has been a learning curve in mastering words. Just like a window-front should display a store’s most appealing items, a blog needs a catchy title and engaging hook to draw in potential consumers. Clever emotive titles and hooks in the three posts I consider to be my best, Heralding a New Dawn, Spellbinding- The Magic of Transmedia Storytelling and Thinking Global, Acting…at all?, encouraged viewers to read further. Furthermore, incorporating unique and quirky experiences in the introductions of Heralding a New Dawn and Spellbinding- The Magic of Transmedia Storytelling allowed my personal voice to carry through with strength.
However words are just one piece to the complex puzzle of blogging. As I have learned, incorporating a diverse range of videos, quotes, pictures and examples into a post are vital to engagement. Mastering convergence in action so to speak! Heralding a New Dawn was the first piece where I effectively combined these things, while I consider Thinking Global, Acting..at all? to be my most successful post in this respect. For a subject in which the content can be very theoretical, it were these three posts that addressed issues relevant to my own future and interests; journalism as a profession, my continued childhood obsession with Harry Potter, and the changing face of activism. One of the most eye-opening discoveries I made was that journalism is not as straightforward as it once was and that it is essential to master online skills such as blogging to succeed in its developing digital age.
This exercise has raised many important issues that our generation faces in a rapidly evolving convergent environment. Furthermore, it has equipped me with the necessary skills to deal with these changes as I head towards a career in media and communications.