Actions speak louder than likes
Wouldn’t it be great if solving all the problems in the world was simply a matter of clicking a button? One small contraction of a fingertip muscle and all forms of poverty, famine and injustice would vanish in an electronic pulse through the web. One millisecond later could see us sitting complacently on a wharf with Charlie Brown, watching life drift by in a sea of serenity. Alas, a utopian fantasy that unfortunately does not translate to reality.
Whilst we all may dream of effectuating social change, converting this dream into real life actions is another story. Technological convergence has changed the face of activism and facilitated the development of global participatory politics. Social networks and new media are connecting people from all walks of life like never before, equipping citizens with a voice and thus the power to promote social change. But how effective is online activism in creating REAL change?
It is undeniable that social networks have helped to coordinate action across dispersed networks, for example in the 2011 Egypt Uprisings, and The American Occupy and Spanish Indignados movements. Social networks are accommodating an alternate method of political engagement, creating a culture in which “ questions of dialogue, dissent, critical engagement and global responsibility can come into play”. In fact politicians have recognised this fundamental shift in engagement and have moved to accommodate it, expanding their campaigns onto social media platforms such as Pinterest to tap into this online pool of political intelligence. Both the Obama and Romney families created pinboards during the 2012 American Presidential campaign that contrasted personal and political content to create an online base to engage the public.
However, many argue that online political engagement and activism is “superficial”, lacking the community ties that drive social change. Whilst Kony 2012 succeeded in terms of its ‘spreadability’, informing a global audience of the social injustice surrounding Joseph Kony and child soldiers, it failed in generating REAL LIFE ACTION- in mobilising crowds to bring Kony in. This campaign is a perfect example of “slacktivism”. When fighting for a cause can be as simple as liking a Facebook page, or retweeting a link, there is no cost to participate, no risk to the individual and thus no obligation to see a project through.
So while online activism allows for dissemination, coordination and civic engagement, what it lacks is the commitment of participation. However, as Nelson Mandela said “education is the most powerful weapon which you can use to change the world”. The informative benefits of online activism could be the first steps to generating REAL change. Where Kony 2012 failed, others may succeed in the future. While we are all ‘thinking global’, it may take a little time to act ‘local’ or even at all. One day Charlie…, but not just yet.
Picture sourced from: http://gwangjublog.hwy-6.com/?p=4584