Thinking Global, Acting…at all?

Actions speak louder than likes

If only it were that simple...

If only it were that simple…

Wouldn’t it be great if solving all the problems in the world was simply a matter of clicking a button? One small contraction of a fingertip muscle and all forms of poverty, famine and injustice would vanish in an electronic pulse through the web. One millisecond later could see us sitting complacently on a wharf with Charlie Brown, watching life drift by in a sea of serenity. Alas, a utopian fantasy that unfortunately does not translate to reality.

Whilst we all may dream of effectuating social change, converting this dream into real life actions is another story. Technological convergence has changed the face of activism and facilitated the development of global participatory politics. Social networks and new media are connecting people from all walks of life like never before, equipping citizens with a voice and thus the power to promote social change. But how effective is online activism in creating REAL change?

It is undeniable that social networks have helped to coordinate action across dispersed networks, for example in the 2011 Egypt Uprisings, and The American Occupy and Spanish Indignados movements. Social networks are accommodating an alternate method of political engagement, creating a culture in which “ questions of dialogue, dissent, critical engagement and global responsibility can come into play”. In fact politicians have recognised this fundamental shift in engagement and have moved to accommodate it, expanding their campaigns onto social media platforms such as Pinterest to tap into this online pool of political intelligence. Both the Obama and Romney families created pinboards during the 2012 American Presidential campaign that contrasted personal and political content to create an online base to engage the public.

However, many argue that online political engagement and activism is “superficial”, lacking the community ties that drive social change. Whilst Kony 2012 succeeded in terms of its ‘spreadability’, informing a global audience of the social injustice surrounding Joseph Kony and child soldiers, it failed in generating REAL LIFE ACTION- in mobilising crowds to bring Kony in. This campaign is a perfect example of “slacktivism”. When fighting for a cause can be as simple as liking a Facebook page, or retweeting a link, there is no cost to participate, no risk to the individual and thus no obligation to see a project through.

So while online activism allows for dissemination, coordination and civic engagement, what it lacks is the commitment of participation. However, as Nelson Mandela said “education is the most powerful weapon which you can use to change the world”. The informative benefits of online activism could be the first steps to generating REAL change. Where Kony 2012 failed, others may succeed in the future. While we are all ‘thinking global’, it may take a little time to act ‘local’ or even at all. One day Charlie…, but not just yet.

Picture sourced from: http://gwangjublog.hwy-6.com/?p=4584

Snap, Click and Share- A Drop in the Ocean of Content

A pang of nostalgia is felt when one considers the evolution of the camera. Gone are the days where a jar of hard-earned pennies was cracked open to buy ONE precious Evolution of the Cameraroll of camera film. The ensuing months were defined by a harsh selection process, only those golden moments were admitted to the red carpet roll, an exclusive VIP list devoted to the ‘top shots’. The result? Memories, locked in time, to be placed in a photo album and left to collect dust as the years progressed.

One of the greatest ongoing evolutions of today’s convergent society is the shift from locked to generative platforms. Locked platforms, just like the cameras that used film, could be compared to an autocratic system. Producers dictated how, where, and when the platform could be used and with what limitations.

When we consider the capabilities of modern cameras, it’s easy to see the dramatic change in this ideology.

Smart cameras, just like the smart phone, have evolved to be “bigger than the sum of their parts”, facilitating instant editing and global sharing of those ‘Kodak moments’.  The camera has become a generative platform, empowering users by allowing active engagement.

Furthermore, a democratic technological society has been created as consumers are able to mould the platform to suit their individual needs.

For example, Twitter’s original purpose was to simply share “the momentous and the mundane”, as Evan William’s (co-founder) points out in Ted Talks. Unforseen were its further uses in business, politics and news broadcasting that evolved in reaction to consumer needs. Users also shaped their own way of replying to each other, inventing the integral @ symbol.  In the same way Pinterest, initially an image sharing social network, now accommodates marketing, educational, political and charitable practices as consumers ‘pin’ relevant material from around the web to form boards tailored to their personal needs.

These new generative platforms are flexible and adaptable, allowing individual personalisation and, as seen with smart cameras, constant connectivity.

However, constant connectivity has transported the image from an exclusive red carpet into a sweatshop of mass production. As Clay Shirky points out in an interview on The Communicators, we are “constantly online”- 3, 000 photos are uploaded to Facebook every second. Has the shift to generative platforms reduced the overall quality of content or just made it harder to find? Perhaps it is this vast increase in content that has catalysed the creation of platforms such as Pinterest in an attempt to navigate the chaos of the internet.  Within this chaos, the nostalgic simplicity of the old camera can be oddly comforting.

Picture sourced from http://blog.lafraise.com/en/tag/the-evolution-of-camera/