It could be said that one controversial photograph changed the fate of the Vietnam War.
Kim Phuc, nicknamed the ‘Napalm Girl’, became a universal icon for suffering and the human capacity for atrocity when she was photographed, by Associated Press photographer Nick Ut, running burned, naked and screaming from her home. The picture denotes the aftermath of an aerial napalm strike in 1972, as South Vietnamese planes mistook their own fleeing civilians for Vietcong near the small village of Trang Bang.
As the image was globally disseminated, public outcry grew. While the denotation of the picture may be blatant enough, a study of the connotations and semiotics behind the text reveal a different perspective relating to our cultural ideologies.
The response to the image of a child, a socially accepted incarnation of innocence, with arms outstretched and an expression of pain and fear eternally etched on her face, demonstrates the power of a picture to drive a political action. The image signified to many the disposable nature of civilians in the war, they were simply collateral damage. Kim’s story tugged at the heartstrings of the global audience, united in their moral conviction of justice and the protection of the innocent. She inspired global condemnation of the war and may have indirectly influenced America’s ultimate decision to withdraw troops.
Here we see a strong example of how a representation can generate a united response based on the core values and beliefs it connotes.
However, in the evolving media landscape, these cultural ideologies may be losing their power and conviction. Images of violence and suffering have become commonplace as news outlets release daily reports on the most recent car bombing in Baghdad, or the latest conflict in Afghanistan. Dominating our media landscape, these pictures can be seen to desensitise us to the individual’s suffering. So a question to leave you with- is overexposure in the media undermining our values?
Picture sourced from http://asiancorrespondent.com/83538/napalm-girl-photo-from-vietnam-war-turns-40/